The Gap

The Gap had a mobile app that was adequate but, didn't reflect the brand's style or its reputation as a fashion and trend-setting company. We developed an new app around a minimal, and distinctively Gap UI with updatable backgrounds to reflect seasonal products and current brand-campaigns.

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A flexible structure

Combining the core identity with audience research, a simple grid provided the system that let Gap tell a wide range of stories and gave users to a flexible shopping experience.

App screen 1
Fashion on the go

Users have full access to shopping, a style consultant, and a mobile magazine called Gap Life to let customers know about new trends at The Gap and in the fashion world.

App screen 2
Save it for later

Users can purchase items or save "virtual outfits" for later. They can then share their choices through social media, soliciting feedback from friends before committing to a purchase.

App screens


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